A new portal, Shubhpuja.com, taps into the $30 billion Indian spiritual market, offering technology-based customised solutions. Shubh Yatra talks to Saumyaa Vardhan, the brain behind the venture
Strategy consultant-turned entrepreneur Saumyaa Vardhan isn’t your usual spiritual guru. The young CEO looks more like a chic boardroom veteran, except when she starts talking about the science of spirituality. An MBA from Imperial College, the UK, Vardhan launched Shubhpuja.com, an e-commerce platform that offers Vedic services including customised pujas, astrology, numerology and Vaastu consultations
through qualified professionals for a fee. We talk to her about the three-year-old venture, which is one of the most inspiring startups of 2014 and which has been awarded equity-free seed funding by the Department of Science and Technology, Government of India.
How would you describe Shubhpuja?
Shubhpuja.com is a unique science and technology-based platform that offers authentic Vedic services such as pujas and Vaastu consultation, and also life solutions based on astrology, numerology and palmistry. The offline and online services are offered by qualified professionals.
Before you launched the portal you were a successful strategy consultant in London. What prompted you to make the career change?
Prior to launching Shubhpuja.com, I was a seasoned operations and technology consultant with work experience at KPMG London, Ernst & Young London and Rolls- Royce. But the yearning to give something back to society prompted me to launch this portal. Also, living away from family in London made me realise that like many Indians residing abroad, I had limited opportunities to celebrate our festivals. I felt youngergeneration Indians, both abroad and in the country, were losing touch with their traditions and culture. Several factors, includ-ing limited knowledge of festivals, prayers and mantras, inaccessibility to pandits and qualified professionals and limited time were keeping most away from Indian customs.
Read more: http://shubh-yatra.in/tech-faith/